A.3. Structuring Workplace Health Promotion

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Identifying and engaging stakeholders

Promoting workplace health and well-being is a multi-layered activity. Identifying stakeholders is a vital first step in developing a proactive approach to employee health and well-being. The external stakeholders of a social security institution may include national and local government, non-governmental organizations (NGOs), civil society, employers and trade unions, professional organizations and private sector organizations with a health remit.

Guideline 7. Demonstrating leadership for health

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The social security institution sets an example to others through the actions it takes to protect and promote the health and well-being of its own staff.

Good practice in this internal role gives the institution the credibility it requires to champion, lead and facilitate workplace health promotion in its client enterprises and organizations.

Guideline 5. Committing to promoting workplace health

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The social security institution commits formally to the role of workplace health promoter by emphasizing its capacity to motivate and engage the insured population for added value.

The insured population includes both those in workplaces and other actors in the social health insurance system.

Formal commitment requires the institution to make a strategic choice in favour of health promotion in a setting approach, recognizing the broader social, economic and environmental contexts which influence health status.

A.2. The Role of the Social Security Institution

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Investing in workers’ health is critical to the future sustainability of social security. Such investment is at the core of a social security institution’s mission. The institution must thus assume the role of health promoter and work proactively to motivate and engage the insured population (i.e. within workplaces). Prevention and promotion approaches must be integrated into the institution’s vision and strategy, supporting the concept of Dynamic Social Security.