The communication unit develops a unique corporate design for the institution derived from the institution’s mission and vision. All communication materials and activities of the institution use the corporate design as a branding tool.

Communication supports the information needs of clients as they relate to the programmes and services provided by the institution.

The institution communicates effectively its mission and vision, and its abiding commitment to deliver on its mandate.

The head of the communication unit is part of the senior management team to ensure that appropriate communication support is provided to all plans, actions and decisions of the institution.

The communication unit and the functions it performs are essential to effective communication services.

The specific guidelines in this section are:

In time of crisis, the institution maintains public confidence, minimizes disruption in operations and mitigates reputational risks through the provision of timely, coherent, accurate and appropriate communication. Anticipation, timing, and competent response are critical elements of any crisis plan.

The institution is aware of innovative communication technology and makes informed decisions about the use of social media in communication.

The institution regularly gathers news and information and selects those that may have an impact on its operations and its stakeholders.

The communication unit allocates and spends its budget to achieve its goals in the most effective and cost-efficient manner.

Communication is an essential part of the institution’s strategic plan. It identifies shared objectives, aligns the work of staff and resources and sustains stakeholder support internally and externally.

A strategic plan spells out the key business strategies and plans of action of an institution over a three- to five-year period.