C. Increasing Awareness and Reaching out to Difficult-to-Cover Groups

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Communication is key to effective outreach to targeted populations, to provide information on the programmes available and to raise awareness of the benefits of social security for them, their family and their community.

The specific guideline in this section is:

  • Establishing a communication strategy to make contact and build trust with population groups that are difficult to cover, including informal-economy workers

Guideline 3. Formulating a strategic coverage extension plan

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The institution develops a long-term social security coverage extension plan subject to the guidance and support of the relevant authority. The inclusion of relevant stakeholders in the development of the plan helps to identify issues early but also helps in securing external support in the implementation phase.

B. Ensuring Institutional Readiness

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Key capacities – some internal to the institution, some external – enable social security institutions to work towards the extension of coverage. In most cases, the extension of coverage is a horizontal endeavour requiring the collaboration of a variety of institutional players.

The specific guidelines in this section are: