Guideline 7. Communication and strategic planning

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Communication is an essential part of the institution’s strategic plan. It identifies shared objectives, aligns the work of staff and resources and sustains stakeholder support internally and externally.

A strategic plan spells out the key business strategies and plans of action of an institution over a three- to five-year period.

B. Governance and Management

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Communication for social security administrations requires establishing policies and practices to carry out the wide spectrum of communication-related activities in support of the overall mandate of the institution and of the specific needs of internal units. Such policies and practices aim to guide the institution to:

A. Communication Principles

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Institutions should be guided by principles on communication, laying the foundations on which governance and the management of communication activities are to be performed.

The specific guidelines in this section are:

  • Communicating the institution’s mandate
  • Values and ethics in communication
  • Communication as a leadership tool
  • Consulting and engaging with stakeholders
  • Segmenting stakeholders into groups

Structure of the ISSA Guidelines on Communication by Social Security Administrations

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The guidelines are organized in five parts:

Part A, Communication Principles, provides guidelines to define the institution’s guiding principles on communication that lay the foundation on the way governance and the management of communication activities will be performed.

Part B, Governance and Management, provides guidelines to establish policies and practices to systematically carry out the wide spectrum of consistent communication-related activities.