Touching Hearts, Changing Lives, with One-to-One Retirement Planning at the Heartlands
The Central Provident Fund Board sought to help Singaporeans reaching age 55 understand our schemes and policies better, so that they can be more prepared as they approach retirement.
To do so, we created a new personalised face-to-face retirement planning service to educate Singaporeans and brought our services to the heartlands.
We measure the success of this new service based on the Singaporeans’ increased understanding of their retirement options and the likelihood of them recommending the service to other Singaporeans.