The Central Provident Fund Board sought to help Singaporeans reaching age 55 understand our schemes and policies better, so that they can be more prepared as they approach retirement.

To do so, we created a new personalised face-to-face retirement planning service to educate Singaporeans and brought our services to the heartlands.

We measure the success of this new service based on the Singaporeans’ increased understanding of their retirement options and the likelihood of them recommending the service to other Singaporeans.

Since its implementation, 90 per cent of our customers had indicated an improvement in their understanding and 95 per cent of our customers would recommend the service to others. We also doubled the take-up rate of our service from 15 per cent to 32 per cent and reached out to an additional 13,000 customers that would otherwise not have visited us.

We learnt that Singaporeans appreciate services and information that were personalised, meaningful and relevant. To make it even easier for Singaporeans, we have launched the CRPS Online which allows them to self-access personalised CRPS infographics anytime, anywhere. By providing the service closer to them, it would help more Singaporeans to prepare for a secure retirement.