The Central Provident Fund Board sought to help Singaporeans reaching age 55 understand our schemes and policies better, so that they can be more prepared as they approach retirement.

To do so, we created a new personalised face-to-face retirement planning service to educate Singaporeans and brought our services to the heartlands.

We measure the success of this new service based on the Singaporeans’ increased understanding of their retirement options and the likelihood of them recommending the service to other Singaporeans.

#ICanAdult was a digital campaign by the Central Provident Fund (CPF) Board. It aimed to reach out and pique the millennials’ interest on the benefits of planning for the future. To achieve this, the Board deployed its strategy to tailor and deliver content that is simple and relatable, and thus relevant to their lives. We leveraged on the trend of “adulting”—where millennials share their struggles of taking on adult responsibilities on social media—in a bid to create a movement to turn the conversation around from avoiding adult responsibilities to #ICanAdult.

StartSAFE is a programme designed to help SMEs identify WSH hazards at their Workplaces and recommend solutions for implementation at an affordable cost. Since November 2016, the WSH consultancy with 8 consultants appointed by WSH Council, had visited 1,000 SME business owners in the Hospitality & Entertainment, Retail and Food Services. Through the programme, 5,445 hazards and close to 60 percent were rectified immediately. This translated to preventing 3,267 potential incidents.

The Central Provident Fund (CPF) is a fully-funded, defined contribution scheme, with funds of US-dollar (USD)150 billion, 3.3 million members, and a transaction count of USD44 million. Given the diverse profile and needs of our members, we face the challenges of effectively serving a sophisticated customer base, bridging the digital divide between more versus less IT-savvy members, and delighting members while remaining cost-effective.

bizSAFE is a five-step programme, developed by the Workplace Safety and Health (WSH) Council which is a statutory body under the Ministry of Manpower, that assists companies to build up their WSH capabilities to achieve quantum improvements in safety and health standards at the workplace (for more information click here

The "WorkRight" initiative is a national employment rights protection campaign which aims to uplift low-wage Singaporeans by ensuring good employment standards and retirement adequacy.

To achieve these outcomes, the "WorkRight" initiative raises workers' awareness of their employment rights, ensures employers fulfill their obligations under Singapore's employment laws, and targets improving compliance levels in low-wage sectors (retail, food and beverage, cleaning and security services).