Guideline 4. Addressing the service fundamentals
The institution treats people with respect, dignity and courtesy.
This is achieved through a set of standard operating principles consistent with social norms. Treating people with respect, dignity and courtesy is a quality factor fundamental to excellent service delivery. While the institution will not necessarily be praised for this, it is what people expect as the basic component of quality service. Failure to meet this standard leaves the administration open to public criticism and loss of confidence and trust.