Center For Global Development (01.05.2020) The Ehsaas Emergency Cash program was launched at the end of March to distribute funds to 12 million families (an estimated 67 million people) whose livelihood has been severely impacted by the COVID-19 epidemic or its aftermath. Each eligible family is entitled to 12,000 Pakistani rupees (PKR), equivalent to $72.07. As of the end of April, 6.6 million beneficiary families representing some 37 million people had already received the payment, for a total of PKR 79.2 billion ($476 million). Cash can be picked up at 17,000 distribution centers set up nationwide, after biometric authentication against the database of NADRA (the National Database and Registration Authority), which houses the digital identity of 122 million citizens. The program has been an important way to get much-needed cash to those affected, but it also presents an opportunity to advance digital payments in a way that benefits the poor—but only if stakeholders seize the moment.
The Ehsaas Emergency Cash program was launched at the end of March to distribute funds to 12 million families (an estimated 67 million people) whose livelihood has been severely impacted by the COVID-19 epidemic or its aftermath. Each eligible family is entitled to 12,000 Pakistani rupees (PKR), equivalent to $72.07. As of the end of April, 6.6 million beneficiary families representing some 37 million people had already received the payment, for a total of PKR 79.2 billion ($476 million). Cash can be picked up at 17,000 distribution centers set up nationwide, after biometric authentication against the database of NADRA (the National Database and Registration Authority), which houses the digital identity of 122 million citizens. The program has been an important way to get much-needed cash to those affected, but it also presents an opportunity to advance digital payments in a way that benefits the poor—but only if stakeholders seize the moment.