Guideline 20. Effectiveness of communication tools
The communication unit develops a set of indicators to assess the effectiveness of the materials, forms of media and tools that are used to communicate with internal and external stakeholders.
The communication unit develops a set of indicators to assess the effectiveness of the materials, forms of media and tools that are used to communicate with internal and external stakeholders.
The communication unit establishes service level agreements with relevant internal units for the provision of communication services.
Advances in information and communication technology (ICT) are explored for cost efficiency and to facilitate interactions with the institution.
Communication staff are able to develop their skills and capabilities through a specialized communication staff development programme.
The institution commits itself to open and inclusive use of language in communication.
The communication unit develops a unique corporate design for the institution derived from the institution’s mission and vision. All communication materials and activities of the institution use the corporate design as a branding tool.
Communication supports the information needs of clients as they relate to the programmes and services provided by the institution.
The institution communicates effectively its mission and vision, and its abiding commitment to deliver on its mandate.
The head of the communication unit is part of the senior management team to ensure that appropriate communication support is provided to all plans, actions and decisions of the institution.
The communication unit and the functions it performs are essential to effective communication services.
The specific guidelines in this section are: