blogs.worldbank.org (September 2019) Without risk, there’s little reward. This is the gist of dozens of quotes attributable to such notable figures as John F. Kennedy and Yo-Yo Ma, Paulo Coelho and Rihanna. Their maxims on life hold true for markets. How can policy help people – particularly people living in poverty or vulnerable to impoverishment who arguably have the most to lose – take risks and reap greater rewards?