The Four Types of Data Analytics
Terms like “business intelligence” and “data analytics” mean different things in different contexts and the only way to hack through the Forest of Jargon is with a Machete of Specificity. Whether you're building an analytics tool, shopping for a business intelligence application, or just looking to get a better handle on IT terms, it's useful to be familiar with the analytics spectrum. In this article, we’re going to focus on disambiguating the term data analytics by breaking it down into types and aligning those with business objectives.