oecd (11.03.2024) Increasingly, countries are integrating personalised public services to enhance access to, and the experience of those services to significantly improve outcomes for service users. Integrated services are particularly valuable for those with multiple and complex needs who require a range of tailored and, in some cases, specialised supports and services from more than one agency or service provider. Service specialisation can make it difficult for these service users to get the right mix of services and at the right time that best meet their needs.