Institutions should be guided by principles on communication, laying the foundations on which governance and the management of communication activities are to be performed.
The specific guidelines in this section are:
The guidelines are organized in five parts:
Part A, Communication Principles, provides guidelines to define the institution’s guiding principles on communication that lay the foundation on the way governance and the management of communication activities will be performed.
Part B, Governance and Management, provides guidelines to establish policies and practices to systematically carry out the wide spectrum of consistent communication-related activities.
These ISSA Guidelines on Communication by Social Security Administrations provide ISSA member institutions with insights into how communication can support the core mandate of the institution. Good communication coupled with modern web and mobile-based technologies improves service quality while reducing administrative costs.
Social security institutions play a vital role in society. As the main point of contact between the government and citizens, such institutions help individuals in situations in which they need support and advice. Citizens must be able to know where to look for support, and to know what support is available, how to access it and what are their rights and responsibilities. Above all, the institution has to deliver on its promise if it is to earn the trust of citizens.
The Central Provident Fund Board sought to help Singaporeans reaching age 55 understand our schemes and policies better, so that they can be more prepared as they approach retirement.
To do so, we created a new personalised face-to-face retirement planning service to educate Singaporeans and brought our services to the heartlands.
We measure the success of this new service based on the Singaporeans’ increased understanding of their retirement options and the likelihood of them recommending the service to other Singaporeans.
#ICanAdult was a digital campaign by the Central Provident Fund (CPF) Board. It aimed to reach out and pique the millennials’ interest on the benefits of planning for the future. To achieve this, the Board deployed its strategy to tailor and deliver content that is simple and relatable, and thus relevant to their lives. We leveraged on the trend of “adulting”—where millennials share their struggles of taking on adult responsibilities on social media—in a bid to create a movement to turn the conversation around from avoiding adult responsibilities to #ICanAdult.
In line with ISSA guideline on communication, Iranian Social Security Organization (ISSO) has planned to play more active role to interact with its social partners. In this regard, plan of retraining workshops on laws and regulations of social security as well as labor law and also appreciating selected employers and entrepreneurs have implemented since 2015.
As part of the General organization for Social Insurance "GOSI” strategic objective to improve customer satisfaction and to continue the efforts in improving the social insurance benefits, in line with the Saudi vision 2030, which aims to improve transparency, efficiency and effectiveness of regulation and improve the public sector engagement with key stakeholders.
Improving the public awareness of different groups of society on social security concepts, social security law, as well as benefits and services of the Iranian Social Security Organization (ISSO) has always been one of the main concerns of the ISSO. Accordingly, development of cultural communication and establishment of social dialogue between the ISSO and educational centers of the country came in to one of the priorities of related departments of the ISSO.
According to the ISSA guidelines on communication, the social security organizations need to prepare correct channels to have effective relation with social partners. To meet these increasingly important need and because of lack of effective channels, Iranian Social Security Organization (ISSO) developed the plan of “Comprehensive Communication System” in 2015. More than 42 million people covered by the ISSO are in a widespread range of educational, cultural, socio-economic, income and age levels.
