Behavioural insights

Real-world experiments in messaging show that getting low-income people the help they need is more effective when stigma is reduced

Submitted by pmassetti on (14.02,2024) There are pervasive stereotypes that Americans who are low income and access government assistance are lazy, lack a work ethic and are even morally inferior. This stigma has been shown to have many negative consequences. But until now, there’s been little research on whether this stigma influences the willingness to use government assistance. We studied the effect of stigma in the context of Emergency Rental Assistance. The purpose of rental assistance programs is to help low-income people avoid eviction by helping them pay overdue rent.

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United States
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Behavioural insights
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