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People in virtually every country in the world now come into contact with digital technology and experiences every day. And research shows consistently that their expectations and attitudes towards digital vary widely. When you ask citizens in different countries how comfortable they feel about sharing data online, data privacy, or the risk of their data being misused, you consistently find their responses differ sharply. As social services across the world move towards digital delivery to boost effectiveness and efficiency, many agencies are asking whether similar national differences in citizens’ attitudes will emerge. And now we have an answer – provided by results our 2017 Accenture Public Citizen Survey.
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