World Economic Forum (15.10.2024) The care economy not only sustains human activity for current and future generations, but also safeguards the right to both care and receive care. Unpaid care work, if compensated, would represent 9% of global GDP, yet the social and economic value of the care economy remains mostly invisible. We should prioritize the care economy at macroeconomic, policy and cultural levels from a holistic approach to build equitable and sustainable growth.