Communication based on life events

We have developed three basic life situations for our customers: Save for retirement, Plan your retirement and Live with your pension. To think and plan for these situations helps us to provide better targeted information to our customers, develop the services they need and want, and also provides a natural starting point for our long-term planning. Our communication is also tailored to target groups within the framework of the respective life situations.

Award Region
Award Year
2016
Country
Region
Main country
Main region