The Malagasy population's unfamiliarity with the social security concept partly explains the low rate of social security coverage (10%). Despite efforts to publicize and raise awareness, the situation remains somewhat static. To remedy this, an education program on the right to social services was implemented in February 2014 through the introduction of Junior Clubs which bring children together. They will act as information vectors through fun and festive activities and will instill a social service culture in their families and society in general. When the children join the labor market, they will already be accustomed to this culture and will accept it. The establishment of clubs started in three pilot areas and was promoted by the National Social Insurance Fund (Caisse nationale de prévoyance sociale (CNPS)) in collaboration with local stakeholders, mainly those responsible for school districts.