Good internal communication carries the prevention message to the operational level of the institution, enables staff to better understand the purpose of the institution’s prevention activities and facilitates motivation.
Guideline code
PREV_02400
Mechanism
Mechanism
- When a campaign is launched or new information materials are published, all staff should be well informed and ready to promote the product and answer any questions posed by the target group.
- The prevention department should provide all staff, particularly those in contact with the target groups, with training and background material on current prevention products. Staff should be able to answer the following questions:
- What is the problem being addressed?
- What is the target of the information intervention?
- What is the professional context surrounding the problem?
- Who are the target audiences?
- How does the target audience think and behave in relation to the problem?
- Which messages and materials might work best?
- The prevention department should offer all staff up-to-date information on the department’s prevention products (e.g. in briefings and meetings, by developing a pool of Frequently Asked Questions or hosting an internal forum on its intranet page).
- The prevention department should collect feedback from staff, including the institution’s prevention experts in touch with target groups, and systematically evaluate it to improve prevention products.
Structure
Structure
- The prevention department should inform every employee of the department about all ongoing activities (e.g. campaigns and media coverage) and their specific objectives.
- The prevention department should ensure that each employee is motivated to actively promote the department’s activities.
Title HTML
Guideline 18. Internal communication
Type
Guideline_1
Weight
28