Thanks to its ambitious strategic plan and its Excellence Programme, the Collective Scheme for Retirement Allowances of Morocco (Régime collectif d'allocation de retraite (RCAR)) implemented a fully flexible multichannel customer relationship system, to anticipate and meet the expectations of the government, its customers and its partners.

This has earned recognition at national and international level and requests from a dozen or so African welfare organizations to transfer and share the excellence model. Also, the implementation of a flexible multichannel customer relationship management system (CRM) has had a direct impact on the satisfaction of existing customers and has allowed us to respond effectively and efficiently to all requests from the government in terms of new population integration.