Enhancing customer experience and increasing penetration through a mobile application

Financial institutions in Africa have successfully plugged into the mobile ecosystem and deployed services that have revolutionized service delivery, transforming customer engagement touch points and feedback mechanisms as well as enhancing responsiveness of the financial institutions. In addition to this mobile tech has enabled financial penetration. Currently Kenya has 68 per cent financial penetration through mobile tech and is at 80 per cent in use. While many Social Security services providers use mobile technology, they are still to fully leverage on its capabilities.

In 2014, CPF Financial Services Ltd, a wholly owned of entity the Laptrust, launched the pension solution and alongside it, the CPF mobile android APP. These sought to leverage on mobile technology to register individuals for an Individual Pension Plan (IPP), collect contributions through a mobile device through the use of a USSD, *289#. Overall members were able to:

  • access their own individual profile and propose changes;
  • monitor real time of the growth of their funds as well as check the trends of the contribution (Increasing/decreasing);
  • project retirement benefits.

Millennials had increased interest in retirement planning thus extend social security coverage.
 

Award Region
Award Year
2017
Contact address
+254729868076
Contact email
pgatere@cpf.or.ke
Country
Region
Main country
Main region