Under the process to improve medical services, the Mexican Social Security Institute (Instituto Mexicano del Seguro Social (IMSS)) has designed and implemented the Integrated Health Programmes (PREVENIMSS) strategy, which is based on the use of preventive actions.

With the objective of strengthening its outreach, in 2013 IMSS designed the campaign "Chécate, Mídete, Muévete" (Check, Measure and Move) for the prevention and control of excess weight and obesity, considered to be one of the main public health problems in Mexico.

This campaign ran from October to December 2013, jointly organized by the Department of Health and the State Employees’ Social Security and Social Services Institute (Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado (ISSTE)), with three key messages: medical health control, healthy diet and physical activity.