Communication is an essential part of the institution’s strategic plan. It identifies shared objectives, aligns the work of staff and resources and sustains stakeholder support internally and externally.
A strategic plan spells out the key business strategies and plans of action of an institution over a three- to five-year period.
Guideline code
COM_00900
Mechanism
Mechanism
- The communication unit should propose a communication strategy that maps out the goals for internal and external communication and identifies the key target groups.
- The communication unit in coordination with the internal units should provide overall objectives, key activities and resources required.
- Each year, a communication plan should be proposed by the communication unit to the Head of Management in order to implement the communication activities in support of the priorities approved in the strategic plan.
- Section B.1 on strategic planning in the ISSA Guidelines on Good Governance is paramount.
Parent
Structure
Structure
- The Head of Management provides leadership throughout the strategic planning-implementation-review process. Management proposes the strategic plan to the board for approval.
- The communication unit coordinates with the internal units to consolidate all communication considerations into an integrated contribution to the strategic plan.
Title HTML
Guideline 7. Communication and strategic planning
Type
Guideline_1
Weight
11