The communication framework, strategies and plans emanate from the mandate, mission and vision of the institution. Communication reinforces the institution’s abiding commitment to its mission, vision and values.
Guideline code
COM_00200
Mechanism
Mechanism
- The communication unit should possess a full understanding of the institution’s history, its mandate, mission and vision, in order to be able to communicate these effectively to the internal and external stakeholders of the institution.
- The communication unit should work in close collaboration with all internal units to facilitate communications about the mandate of the institution.
- The communication unit should support provision of all data that could increase the influence of the institution by providing accurate input for policy-makers (lobbying).
Parent
Structure
Structure
- Coordination and control among the internal units, including official lines of reporting and communication to the management and/or the board, should be established and well-defined.
- The communication unit should report to the Head of Management.
- It should support management by monitoring the dynamics of the institution’s internal and external stakeholders and ensuring the coherence of all communications within the mandate of the institution.
- Where other internal units have communication functions, the communication unit should serve as the focal point and coordinator.
Title HTML
Guideline 1. Communicating the institution’s mandate
Type
Guideline_1
Weight
4