Launch of “Ehsaas Emergency Cash Programme” providing Rs12,000/family and benefit 67 million individuals (10 million families). There are three categories of beneficiaries: 4.5 million existing “Ehsaas Kafaalat” beneficiaries (all women) already getting Rs.2000 will get extra Rs.1000 emergency relief (total=Rs.3000) for the next 4 months; 3M affected households will be identified through the national socioeconomic database (eligibility threshold will be relaxed upwards); and those with income below Rs20,000. An SMS campaign will be launched to inform about the program.