Guideline 6. Developing a service culture

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To improve service quality, the institution invests in the skills and capability of the staff who deliver its services.

Guideline code
SQ_00800
Mechanism
Mechanism
  • The management should:
    • Regularly analyse skills needs in all aspects of service quality;
    • Include principles of service quality within all staff training programmes (e.g. a module or course based on these guidelines);
    • Give staff the opportunity to undertake professional development in service quality management, internally and externally;
    • Include in the performance agreements of managers and executive staff the practical demonstration of commitment to service quality, measurable against agreed standards;
    • Ensure that frontline service delivery staff are appropriately compensated and rewarded for outstanding performance related to service quality. They should consider introducing a formal recognition programme for outstanding service quality.
Structure
Structure
  • The management should design learning programmes and human resource management practices which:
    • Ensure staff commitment to the institution’s values and the service quality framework;
    • Build staff understanding of the institution’s purpose and the value of quality service to the institution and society;
    • Provide product development staff with the skills to work within a product development life cycle;
    • Empower staff to make decisions and solve problems;
    • Empower staff to focus on meeting individual needs rather than adhering strictly to rules and processes;
    • Engender in staff respect and empathy for the people they serve;
    • Make service delivery a profession for staff to aspire to (e.g. through certification, industry-wide recognition of skills, ongoing professional development, reward and recognition programmes);
    • Ensure adherence to and active engagement with occupational safety and health laws and policies.
Title HTML
Guideline 6. Developing a service culture
Type
Guideline_1
Weight
12