In the digital era, the Social Security Office (SSO), as a major public organization in Thailand, needed to reform its service delivery in response to people’s higher expectations. Nowadays, Insured persons, employers, and partnered service providers require not only face-to-face and call services but also electronic services tailored to individual needs with minimum time and money spent. Coping with such challenges, the SSO initiated digital service reform in 2016 under the concept “easier, faster, cheaper access of services anytime and anywhere”; by engaging all stakeholders in the process of redesigning several electronic self-service projects. The key projects include electronic contribution payment for employers, mobile application for insured persons, and electronic reimbursement for dental service providers. Combined with emphasis on communication and public relations, the SSO ensures that all target groups acquire convenient access via digital platform. The digital service reform is ongoing and living up to its promises. Alternative online channels are now available increasing the number of people accessing SSO services due to the “easier, faster, cheaper” concept.