As part of its long-term vision, the National Social Security Fund (Caisse nationale de sécurité sociale (CNSS)) adopted a ten-year strategic plan in 2009. One of its operational objectives is to cover 90% of the population under the provisions of Law no. 015-2006/AN of 11 May 2006 relating to the social security scheme applicable to employed and assimilated workers in Burkina Faso by 2020.

Knowing that workers in the liberal professions, the informal sector and the agriculture/forestry/farming sectors represent almost 80% of the working population, the CNSS wanted to focus on this large group which is not covered by social protection in order to increase social coverage and also greatly enlarge its contributor base to achieve good financial health under the new law.

It was in this context that the CNSS launched a new product called "Voluntary insurance". A number of strategies were formulated and deployed in order to achieve widespread awareness and large-scale acceptance of this project by the target populations.

The results achieved in terms of awareness and the interest shown have been encouraging.