The institution recognizes the importance and benefit of positive public relations and marketing opportunities arising from workplace health promotion initiatives.
Guideline code
WHP_03100
Mechanism
Mechanism
- The public relations/communications/media department should produce draft press releases, feature articles and other media-friendly communications for use by client enterprises/organizations.
- The public relations/communications/media department should seek to ensure media coverage at award ceremonies and other events linked to workplace health promotion.
- The communications department should develop case studies for use in developing feature articles, etc.
- The communications department should feature good examples of workplace health promotion in client companies/organizations on the institution’s website.
Structure
Structure
- The board/management should maximize the media opportunities provided by award/certification schemes.
- The marketing/public relations/media department or other responsible unit should include public relations activities linked to workplace health promotion in its own strategy and planning processes.
Title HTML
Guideline 22. Public relations and marketing
Type
Guideline_1
Weight
35