Guideline 17. Qualities and skills of communication professionals

Submitted by Anonymous (not verified) on Tue, 07/10/2018 - 09:46

Communication staff are able to develop their skills and capabilities through a specialized communication staff development programme.

Guideline code

COM_02000

Mechanism

The human resources unit should, in consultation with the communication unit, develop a job description for the various communication professionals working in social security institutions, including necessary skills and qualifications.
Knowledge of new media, their use and impact, should be prioritized amongst communication practitioners.
The head of the communication unit should set up a training programme for communication personnel including specific communications-related courses and on-the-job training or learning-by-doing.

Parent

Structure

The head of the communication unit in collaboration with the human resources unit should develop an enabling work environment that encourages and supports professional development.
The head of the communication unit should ensure that its staff are well-versed in the institution’s social security programmes and the services and benefits offered to members, including all relevant issues faced by the institution.