The head of the communication unit is part of the senior management team to ensure that appropriate communication support is provided to all plans, actions and decisions of the institution.
Guideline code
COM_01500
Mechanism
Mechanism
- The communication unit should prepare an annual work plan that defines the goals and targets to be achieved by the unit, the strategies to be used, and a feedback system to monitor its performance.
- The communication unit should support the internal units on the use of communications as a tool to achieve their goals and meet their needs.
- The communication unit should develop and maintain a wide network of contacts within the institution and with all segments of the institution’s external audience.
Parent
Structure
Structure
- The head of the communication unit should report to the Head of Management.
- Management should establish the relationship of the communication unit with the internal units of the institution. Management should assign to the communication unit the responsibility of using communication to develop and build the relationship of the institution with its internal and external stakeholders.
Title HTML
Guideline 12. Place of the communication unit in the institution
Type
Guideline_1
Weight
17