The institution remains in touch with its internal and external stakeholders in order to listen before speak.

It is important to maintain ongoing engagement and active listening to ensure that the institution proactively adapts and responds to its environment. This openness must be sustained by concrete actions if it is to be credible both inside and outside the institution. A consultation framework defines the basic essentials that support effective interaction with the institution’s intended audience. The consultation framework includes the communication objectives to be achieved, target stakeholders, the channels to be used, the human and ICT support to be provided, timelines, and mechanisms for stakeholder feedback and exchange.