Guideline 3. Communication as a leadership tool

Submitted by Anonymous (not verified) on Tue, 07/10/2018 - 09:46

Communication is a strategic tool that is used to motivate and inspire employees to work as a coherent team, in the pursuit of excellence.

Guideline code

COM_00400

Mechanism

There should be a development programme to support the skills of management and heads of internal units on speaking, listening, asking questions and giving feedback.
The communication unit should ensure that speakers are well-prepared for communication activities.
The communication unit should establish a mechanism through which internal and external stakeholders may provide feedback on the communication process itself, the issues raised during the interaction and areas for improvement.
On major issues he/she can be the institution’s “face” and spokesperson who engages with the institution’s external audience, and sets the tone for internal and external communication.
Other official spokespersons may be designated to engage on specific issues, for example championing a particular aspect such as diversity, service quality, innovation, gender equality, etc.

Parent

Structure

The Head of Management should use communication as the lynchpin to inspire employees to work as a team.
The heads of internal units should likewise use communication to inspire their respective units to work as one.