Platform work is the matching of demand and supply of paid work through an online platform using an algorithm. Three parties are involved in the matching process: the client demanding work, the platform which manages the algorithm and the person who provides the work through the platform. It is work based on the performance of individual tasks or projects rather than a continuous employment relationship. A larger task is usually divided up into smaller subtasks, or ‘micro tasks’, that are independent, homogenous and contribute to producing a specific output. These tasks are carried out separately, resulting in a widespread, even global, division of tasks.
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